New Car Alarm Market Research Essay Example | Topics and Well Written Essays - 3000 words

New Car Alarm Market Research - Essay Example It is evidently clear from the discussion that the main weakness of the process is the unfamiliarity of the product within the market which will, later on, be tasking in the globalization process and the competition. Various openings and threats have been found in the automobile market research and the advantages that the company has over its competition by virtue of its location and production line. The research results are intended to outline how well Luminescent Alarms would be received by the general public (car owners). The research is also aimed at finding out if there is a demand for its proposed product and to see if its potential customers would buy the new product with regard to its practicality. Car crime has been an ostensible global problem for decades, in practically every country in the world. As reports show that more than 2700 cars are reported stolen in Europe on a daily basis and 50% of them are hardly ever retrieved. Luminescent Alarms  is the World’s fir st silent and visual car alarm. A unique British patent that uses cutting-edge optical tools. It responds to a signal provided by a standard mobile phone SIM and makes an illuminated flashing message Stolen appear visibly on a number  plate when required, this feature, however, is subject to manipulation by the car owner. Luminescent Alarms was created by David Richardson and  Dr. Ashley Knowles to develop and exploit the idea of an anti-theft technology for identifying stolen cars.The ideology is to raise the profile of a stolen vehicle thereby drawing the attention of the public who can then respond by alerting the police. The Alarm ensures that the owners stay in complete control of the security of their vehicles and the police can launch a recovery mission as nippily. When activated, the owner and the relevant authorities concurrently receive text messages alerting them to the theft. That helps raise the profile and ensure the vehicle is apprehended with haste.  The system is tamper proof and can be tracked on a number of devices (including computers, laptops, and smartphones).